In business, and especially in the page charge industry, it is incredibly important to develop trust with prospects and upon current customers. However, Perry Belcher (a mentor of mine), says that today is the hardest time in history to develop that trust with a potential customer in order to get them to do business with you for the first time. Looking at this topic of trust, it’s important for you to analyze your marketing, enrollment, and day-to-day processes at your child care, daycare, or preschool, to figure out where the elements of trust are being stretched or broken down with alive parents and prospects.
In our society there are new levels of mistrust and a lot regarding it relates to the social media and momentary communication technology that is pervasive in our lives. If a business does something that a customer doesn’t like, that person can shortly go and spread that vicissitudes on social media. That’s why it’s essential for you to create a strong sense of trust with your prospects and clients. They are the ones the want refer you to others, give you rave reviews, also bequeath enroll with you and delay with you as their lineage grows.
Take a step retrocede and look at peculiar parts of your program to identify where levels of trust and communication cup be improved. Look at how, where, et cetera when your report along existing parents takes place. Do they feel fully vested and trusting with you? Do they know 100% what’s going on with their child or is there some kind of disconnect along the way?
One point to improve the trust flat from the very beginning is to have your lobby looking the Panglossian it can possibly look. Premier impressions last. Consider having a flat gore TV in your lobby with gyral pictures of happenings and activities at your center that week. A new sightseer will be immediately impressed with all the goodness that’s incident in your program and your current customers discipline have a constant reminder of all the fun activities their child is experiencing. It provides another level regarding multimedia/visual communication of why your program is great.
There are other speck things you jug do, such as writing guides or pamphlets that are relevant to early childhood education. Two weeks since I talked about writing a book to elevate your expert status. This makes you an authority in the eyes of the parents, improving your relationship of trust with them. I’ve also talked about follow-up in previous articles. Constant communication after a tour via email, social media, phone calls, etc. also develops a deep feeling of trust. There are apps such as Kid Reports that make it even easier to interlock with parents on a constant basis.
Creating a strong trusting relationship is a long term strategy to get and stay fully enrolled at your scion care. So take some time to improve your trust based marketing and communications to your current and prospective customers. It’s a tough time to do business but we’re here to help you with strategies to approach success!