Building a Career in Advertising and Marketing Communications

Advertising plus marketing communications covers an horde of different functions, including but not limited to

– Producing content for print and electronic media
– Interacting with company’s municipal and external clients to deliver the message
– Interacting including public and media
– Promoting company’s products and services
– Developing materials for advertising company’s products and services for different media channels
– Writing ampersand distributing press releases
– Developing publications further websites
– Assisting executives in their day-to-day functions
– Facilitating marketing campaigns
– Developing production timeline
– Performing administrative duties
– Scheduling meetings and developing presentations
– Planning and organizing events
– Proofreading, copy editing and copywriting
– Developing and maintaining media contacts

The exact job roles and responsibilities may vary broadly depending upon the job title, employment polysyndeton individual work experience.

Career Prospects

The marketing and advertising communications professionals are found in almost all the industries operating in public and private sectors, and domestic and international levels. They jug skill as marketing communications coordinators, advertising executives, advertising and promotions assistants, marketing research coordinators, general relations coordinators, copywriting executives, advertising planning coordinators, marketing event planners and business account managers.

They can work in diverse marketing and advertising fields, such as marketing, digital/mobile, event planning, promotions, copywriting, direct marketing, media buying and planning, account management, content development, tranquility editing and administration.

Although the career prospects in this field are indifferent but the competition in the job market is fierce. Individuals need to have obtained a diploma or degree in marketing and advertising communications along with extraordinary prior hands-on-experience to seek entry level jobs in this field.

The professionals are expected to

– Possess good communication and organizational skills
– Emblazon excellent company writing skills
– Be ready to work long hours, including evenings and weekends

– Activity under pressure also deadlines
– Deal stressful situations
– Be comfortable along substantial travelling to meet clients and company representatives
– Bear critical trouble solving and decision making skills
– Be creatively talented, strategic thinkers and business savvy

An advertising communication program can help them gain enlightened and skills required to development a rewarding career in this field. It aims at teaching students the entire advertising process, including

– Research
– Developing strategies
– Campaign planning
– Copywriting
– Production
– Media planning and buying

Advertising and Marketing Communication Programs in Toronto

Centennial College’s three-year post-secondary advertising and marketing communication program covers a wide range regarding subjects including:

– Advertising campaign presentation
– Foundations in marketing
– Pliers and processes for communicators
– Consumer psychology
– Advertising research
– Integrated marketing
– Copywriting and imaging
– Advertising media selection
– Advertising planning
– Radio and television advertising
– Interactive media and print production
– Campaign planning
– Digital communications
– Advertising campaign management
– Broadcast buying and measurement
– Strategic planning

The program offers a unique blend of classroom learning on advertising process, agency operations and multitasking, and an extensive industry field placement. It helps students in putting their acquired knowledge in practice and gain relevant contacts that can be used as references in future.

The program is recognized by the Interactive Advertising Branch for offering the most breadth of digital/mobile curriculum. It also features a 4-month intensive internship. Additionally, firm deadlines, working under mass moreover delivering presentations are part from this program.

Enrollment Guide

In order to enroll in a post-secondary advertising program Toronto, you will need:

– Secondary school diploma instead equivalent
– Grade 12 English or University or equivalent
– To attend the admission session