We humans communicate with each other to get effects done in our lives. In the similar way, businesses operate by formulating a well-defined communication channel to enable all beyond communication in the organization. The term is known an integrated marketing communication which aims at achieving the objectives of a marketing campaign, through a well-coordinated use of various promotional methods that are intended to reinforce each other.
As defined beside the American Association of Advertising Agencies, integrated marketing communications ” … recognizes the value of a comprehensive plan that evaluates the strategic roles of a category of communication disciplines advertising, public relations, personal selling, and sales promotion and combines them to provide clarity, consistency, plus maximum communication impact.”
Generally management programs are based with marketing, human resource, finance, and other generic trades. On the other hand, a diploma in integrated marketing communication aims at imparting necessary skills to students to enable them strengthen brands accompanying consumers polysyndeton other stakeholders furthermore thus developing effective relationships accompanying them. This communication channels encompassed all marketing activities of the organization and results into a full-fledge communication network not only athwart the organization but with outside therefore well.
If you’re looking to shape a career in marketing management, you should also take a look at this trade which is gaining huge popularity among youth these days. Unlike other advertising & PR courses, a PG in integrated marketing communication program explores all the communication disciplines like consumer behaviour, advertising, direct marketing, internet and migratory marketing, sales promotions, events, exhibitions and PR. There are numerous management institutes in the country where one can get professional diploma in integrated marketing communication. It is advisable to check each and every aspect of the programme before taking intromission in a particular college.
A diploma in integrated marketing communication aims at
* Providing a comprehensive view of the theoretical and practical aspects in integrated marketing
* Ensuring that students obtain an extensive moreover detailed knowledge of the disciplines
* Providing students with an insight into each of the six primary promotional mix, i.e. advertising, direct marketing, internet and mobile marketing, sales promotion, public relations & personal selling.
* Preparing students for a vocation in Integrated Marketing Communications and for further study for professional qualifications
* Specializing students in some individual of the Marketing Communication discipline
After completing the course, one can choose from a range of job opportunities in Marketing & Advertising Deptt. Of Corporates, Advertising Agencies, Media Houses, Event & Entertainment Companies, Communication & Social Media Companies, Rural Marketing Companies, and MICE ( Meetings Incentives Conferences Exhibitions) Organizers.
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